[itvt] Interview: Steve Tranter, Director of Interactive Delivery, NDS Americas

By admin | May 18, 2007

As director of interactive delivery for NDS Americas, Steve Tranter is based in the company’s Southern California office, where he heads up its Interactive Delivery group. In this recent, wide-ranging interview with [itvt]’s Tracy Swedlow, he discusses NDS’s interactive TV games strategy, which, among other things, sees it working with broadcasters to develop branded games that are designed to keep viewers tuned to their channels; its Xtreamplay platform, which uses the DVR hard drive to enable video-rich games, advertising, and other interactive applications; new features that it is incorporating into its MediaHighway middleware, including peer-to-peer capabilities; the new version of its Synamedia Metro IPTV platform, which is currently in trials with SES AMERICOM; its efforts to develop a next-generation EPG for HDTV; how it is working with chip vendors to ensure that their future chips will support the interactive TV services that are being conceptualized today; and much more.
[…]

Original post by itvtblog

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.